How do successful brands find distributors? Is there a magic technique?
Like you, they don’t have a magic technique: they find their new distributors by multiple means.
– trade shows
– foreign offices
– local press
These means all work, but all brands struggle: it takes a lot of time, costs a lot of money … until one day they find 1, 2, 3, 10, 50 … distributors: everything is paid back, their company is highly valued and they export for decades earning millions !!!
There is no right or wrong way to find a distributor: all means are good.
However, some ways are cheaper than others, faster, easier => and in the end the result is the same. 1 distributor = 1 distributor
You will discover here why some brands have multiplied by x200 their turnover in the USA with online advertising only. Look at these numbers: